Small businesses aren’t the only ones who need outside marketing support. Big businesses rely on us too when they have a great idea for a new product or service but not the marketing resources to make it a reality. All too often, fledgling ideas die on the vine without the marketing power necessary behind them. We give your product or service the launch support needed to help you drive the sales/revenue necessary to catch the attention and prove the value of the new offering.

As big brands harness the power of social media platforms to connect with individual consumers, small businesses are at risk of losing their most powerful competitive advantage — authenticity, service and deep personal relationships. More than ever, they need to compete in a big-business world. But to do so often takes resources beyond the reach of current staff.

Captivate Communications helps small businesses compete, providing access to senior outsourced marketing talent and end-to-end marketing solutions that elevate small businesses and level the playing field. Not only do we help you look bigger and better, we help you BE bigger and better — producing more polished, professional materials with stronger messages, and driving leads and opportunities to grow your business.

The lines between online and offline are blurring. That means how you build and maintain a personal brand face-to-face is as critical as how you’re perceived online in the digital world. They are practically one and the same.

Are you prepared with a solid personal brand and digital reputation? Building and managing your personal brand is more complex than just posting updates on LinkedIn or maintaining a professional profile. You’ll need to:

• Launch social channels and fuel each with content.
• Tag images of yourself so Google knows who you are from the other guy’s mug shot with your name.
• Audit and analyze the first pages of search engine results for your name and identity and cultivate it so it grows professionally alongside your career path.

This isn’t something you can do yourself. It takes professionals knowledgeable in SEO, social media and content marketing. Captivate Communications can run that audit for you to analyze the health of your online reputation, and develop and sustain your personal brand in the new digital world.